Music Magazine (Research Scenario)
This research depicts what ideas are going to be successful in the magazine industry between the ages of 16-25. Also, what audience to follow and how to exceed in being successful in this industry.
This research depicts what ideas are going to be successful in the magazine industry between the ages of 16-25. Also, what audience to follow and how to exceed in being successful in this industry.
Primary Research
Questionnaire
-What music the certain age group likes
-What gender
- Artists, agents, journalists, Photographers, music companies, gigs, tickets, festivals
- Ethnic group
- How often people go to gigs, festivals
With this we can find out who and why people will seem interested in the magazine and what kind of things need to be included to succeed.
With this we can find out who and why people will seem interested in the magazine and what kind of things need to be included to succeed.
Audience Research
-How often people buy the magazine
- Why is it different to other magazines
-The type of magazine
This information tells us what amount of money to spend the magazine and it tells us how many and who want to buy our product.
This information tells us what amount of money to spend the magazine and it tells us how many and who want to buy our product.
Secondary Research
Internet
-Release dates for gigs, festivals, tickets
-When to release magazines, festivals, gigs, tickets
-Success in the music industry (worldwide)
- Artists lives and personalities
-National Readership survey
This gives us the information in what the audience are going to be interrested in and why. This gives us more chance of being successful.
This gives us the information in what the audience are going to be interrested in and why. This gives us more chance of being successful.
Production Research
Where to sell
-City or country
-What stores to sell it too
-Where most readers expect to buy it from
-Printing
-How much it would be to sell
-How many copies
-Cost for Journalists, Photographers, Writers and other job roles
This vanity explains how much we need to spend on giving our product out and how many to do. Also, tells us how much money to use.
This vanity explains how much we need to spend on giving our product out and how many to do. Also, tells us how much money to use.
Market Research
Finding out about the other competition
-Other music magazines
-Why people buy your magazine
-Who would buy it
-What gender most likes the magazine
-Why is it different to other magazine
This information gives us clues on what other magazines use to attract their audience and so then we know as much as we need to know about our audience.
This information gives us clues on what other magazines use to attract their audience and so then we know as much as we need to know about our audience.
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